Schedule | The Aesthetic Show 2019 | Pre-Show: The Certified Aesthetic Consultant Program

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This schedule refers to the 2019 content. Please keep an eye out for when we announce our 2020 program!

View, browse and sort the sessions by pass type, track and format. With this Schedule Builder, you can create your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

In order to create your schedule, you must be registered for The Aesthetic Show 2019. If you need to register, please click here: The Aesthetic Show 2019 Registration Link

**Creating an account or schedule using this tool does not confirm your registration for The Aesthetic Show or attendance at any Pre-Show, Special Focus Course or Scientific Workshop. To book your space at any Pre-Show, Special Focus Course or Scientific Workshop, please call +1 949-830-5409.

* Program and schedule subject to change. Additional presentations and workshops are still being added so check back periodically.

Pre-Show: The Certified Aesthetic Consultant Program


Jay Shorr, B.A.  (Founder and Managing Partner, Shorr Solutions)

Mara Shorr, B.S.  (Partner and Vice President of Marketing and Business Development, Shorr Solutions)


Darren Seigel  (Director, Strategic Partnerships and Consulting, Advice Media)

Audrey Neff  (Marketing Director, Crystal Clear Digital Marketing)

Tara Leifer  (Plastic Surgery Marketing Consultant, ReachLocal)

April Linden  (Vice President of Training & Implementation, Crystal Clear Digital Marketing)

Kristy Murrow  (Managing Partner, Mariposa Aesthetics and Laser Center)

Kelly Smith  (Founder and CEO, Projected Growth Consulting)

Dori Soukup  (Founder and CEO, InSPAration Management)

Alex Thiersch  (Founder and CEO, American Med Spa Association)

Greg Washington  (President & CEO, Patients Unlimited Marketing Consultants)

Paula Di Marco Young, R.N.  (Director of Public Relations and Marketing, Young Medical Spa)

Lisa Marie Wark  (CEO, Lisa Marie Wark, MBA & Associates)

Session Type: The Certified Aesthetic Consultant Program

Vault Recording: TBD

*NOTE: There is an additional fee to attend this course. Adding this course to your schedule does not confirm registration. Please call +1 949 830 5409 to confirm your registration for this course.

Designed as a highly-structured, interactive and intensive one-day platform with the most recent and current information on legal requirements, regulations, technology, Google algorithms and business plans. Participants will have the opportunity to take an examination at the conclusion of the show to receive their certification. Instructors include experts in practice marketing, patient counseling and executive office management. This is the only current and continuously updated certification program in the aesthetic industry, which is presented at The Aesthetic Show and The Aesthetic Academy.

9:00 am – 11:00 am

Module I: Advanced Marketing Techniques

Greg Washington: Google's 2019 Internet Do or Die Innovations
Tara Leifer: Top 10 Secrets to Conquer Competition Online

Audrey Neff: Inside the Millennial Demographic – Digital Strategies to Capture Today's Fastest-Growing Group of Consumers
Darren Seigel: Stop Being Mediocre

11:00 am – 11:15 am


11:15 am – 1:00 pm

Module II: Advanced Practice Metrics and Business Planning

Kelly Smith: Creating Your Annual Marketing Plan
Alex Thiersch: The Top Seven Traits of the Country's Best Medspa
Dori Soukup: Generate More Cash for Your Business

1:00 pm – 2:00 pm


2:00 pm – 3:45 pm

Module III: Advanced Counseling Skills
*Includes Live Role Play Demonstration

Jay Shorr and Mara Shorr: An Overview of the Most Common Patient Types
April Linden: Win Every Patient Personality Type
Paula Di Marco Young: Successful Consultation Conversion Strategies

3:45 pm – 4:00 pm


4:00 pm – 5:00 pm

Module IV: Management Skills

Kristy Murrow, P.A.-C.: Be More than a Manager – Lead Your Practice
Lisa Marie Wark: What Makes a Successful Practice: It Starts with You

* Program schedule and faculty subject to change.