Schedule | The Aesthetic Show 2019 | Practice Management & Marketing

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This schedule refers to the 2019 content. Please keep an eye out for when we announce our 2020 program!

View, browse and sort the sessions by pass type, track and format. With this Schedule Builder, you can create your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

In order to create your schedule, you must be registered for The Aesthetic Show 2019. If you need to register, please click here: The Aesthetic Show 2019 Registration Link

**Creating an account or schedule using this tool does not confirm your registration for The Aesthetic Show or attendance at any Pre-Show, Special Focus Course or Scientific Workshop. To book your space at any Pre-Show, Special Focus Course or Scientific Workshop, please call +1 949-830-5409.

* Program and schedule subject to change. Additional presentations and workshops are still being added so check back periodically.

Practice Management & Marketing


Jay Shorr, B.A.  (Founder and Managing Partner, Shorr Solutions)

Mara Shorr, B.S.  (Partner and Vice President of Marketing and Business Development, Shorr Solutions)


Samuel Peek  (Founder and Incredible Executive Officer, Incredible Marketing)

Tim Sawyer  (President and Co-Founder, Crystal Clear Digital Marketing)

Humberto Palladino, M.D.  (Plastic Surgeon)

Kelly Smith  (Founder and CEO, Projected Growth Consulting)


Jonathan Kaplan, M.D.  (Plastic Surgeon)

Ferdinand Mayer  (President, FotoFinder Systems, Inc.)

Tara Leifer  (Plastic Surgery Marketing Consultant, ReachLocal)

Dori Soukup  (Founder and CEO, InSPAration Management)

Alexa Nicholls Costa, N.P.  (Nurse Practitioner)

Alexandra Rogers, N.P.  (Nurse Practitioner, LexRx)

Kareem Assassa  (Founder and CEO, Pursue Solutions)

Alex Eshaghian, M.D., Ph.D.  (Aesthetic Specialist)

Session Type: Main Program

Vault Recording: TBD

Join practice management experts as they take you through a comprehensive checklist for success. Gain a critical understanding of innovative marketing initiatives and real-world examples you can draw on for your own practice.

Jonathan Kaplan, M.D.: Improving Your Consult to Conversion Ratio Through Price Transparency
Ferdinand Mayer: Importance of Consistent Photography
Mara Shorr: Using Social Media Influencers Without Having to Treat for Free
Tara Leifer: Retargeting & Display Advertising - New Digital Strategies to Put Your Brand Back in Front of Patients
Dori Soukup: Paying Your Team on Performance
Alexa Nicholls Costa, N.P. and Alexandra Rogers, N.P.: Master of One: Injectables
Kareem Assassa: Juggling Client Emotions

Alex Eshaghian, M.D., Ph.D.: The Benefits of Branding Your Services and Products

Moderator: Mara Shorr
Panel members: Jay Shorr; Sam Peek; Tim Sawyer; Humberto Palladino, M.D.