Schedule | The Aesthetic Show 2019 | Practice Management & Marketing

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View, browse and sort the sessions by pass type, track and format. With this Schedule Builder, you can create your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

In order to create your schedule, you must be registered for The Aesthetic Show 2019. If you need to register, please click here: The Aesthetic Show 2019 Registration Link

**Creating an account or schedule using this tool does not confirm your registration for The Aesthetic Show or attendance at any Pre-Show or Special Focus Course. To book your space at any Pre-Show or Special Focus Course, please call +1 949-830-5409

* Program and schedule subject to change. Additional presentations and workshops are still being added so check back periodically.

Practice Management & Marketing


Jay Shorr, B.A. (Founder and Managing Partner, Shorr Solutions)

Mara Shorr, B.S. (Partner and Vice President of Marketing and Business Development, Shorr Solutions)


Kelly Smith (Founder and CEO, Projected Growth Consulting)

Humberto Palladino, M.D. (Plastic Surgeon)

Tim Sawyer (President and Co-Founder, Crystal Clear Digital Marketing)

Samuel Peek (Founder and Incredible Executive Officer, Incredible Marketing)


Kareem Assassa (Founder and CEO, Pursue Solutions)

Alex Eshaghian, M.D., Ph.D. (Aesthetic Specialist)

Jonathan Kaplan, M.D. (Plastic Surgeon)

Tara Leifer (Plastic Surgery Marketing Consultant, ReachLocal)

Ferdinand Mayer (President, FotoFinder Systems, Inc.)

Dori Soukup (Founder and CEO, InSPAration Management)

Location: Latour 1/4

Date: Sunday, July 14

Time: 9:00am - 12:00pm

Session Type: Main Program

Vault Recording: TBD

Join practice management experts as they take you through a comprehensive checklist for success. Gain a critical understanding of innovative marketing initiatives and real-world examples you can draw on for your own practice.

Kareem Assassa: Juggling Client Emotions
Alex Eshaghian, M.D., Ph.D.: The Benefits of Branding Your Services and Products
Jonathan Kaplan, M.D.: Improving Your Consult to Conversion Ratio Through Price Transparency
Tara Leifer: Retargeting & Display Advertising - New Digital Strategies to Put Your Brand Back in Front of Patients
Ferdinand Mayer: Importance of Consistent Photography
Mara Shorr: Using Social Media Influencers Without Having to Treat for Free
Dori Soukup: Paying Your Team on Performance

Moderator: Mara Shorr
Panel members: Jay Shorr; Sam Peek; Tim Sawyer; Humberto Palladino, M.D.