Schedule | The Aesthetic Show 2019 | Practice Management and Growth Concepts

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This schedule refers to the 2019 content. Please keep an eye out for when we announce our 2020 program!

View, browse and sort the sessions by pass type, track and format. With this Schedule Builder, you can create your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

In order to create your schedule, you must be registered for The Aesthetic Show 2019. If you need to register, please click here: The Aesthetic Show 2019 Registration Link

**Creating an account or schedule using this tool does not confirm your registration for The Aesthetic Show or attendance at any Pre-Show, Special Focus Course or Scientific Workshop. To book your space at any Pre-Show, Special Focus Course or Scientific Workshop, please call +1 949-830-5409.

* Program and schedule subject to change. Additional presentations and workshops are still being added so check back periodically.

Practice Management and Growth Concepts


Jay Shorr, B.A.  (Founder and Managing Partner, Shorr Solutions)

Mara Shorr, B.S.  (Partner and Vice President of Marketing and Business Development, Shorr Solutions)


Scott Martin  (Regional Sales Executive)

Chad Erickson  (Vice President of Marketing and Business Development, Advice Media)

Kimball Lundahl, D.C.  (President, Healthy Habits)

April Linden  (Vice President of Training & Implementation, Crystal Clear Digital Marketing)

Kelly Smith  (Founder and CEO, Projected Growth Consulting)

Paula Di Marco Young, R.N.  (Director of Public Relations and Marketing, Young Medical Spa)

Session Type: Special Focus Course: Advanced Techniques for Practice Success

Vault Recording: TBD

*NOTE: There is an additional fee to attend this course. Adding this course to your schedule does not confirm registration. Please call +1 949 830 5409 to confirm your registration for this course.

The business of aesthetic medicine requires more than just clinical and surgical expertise. Even thriving practices struggle with the scope of distinct and dynamic factors involved in running a successful aesthetic practice (e.g.: building a strong brand identity; creating and maintaining a strong culture of ethical values and professional philosophy; staying ahead of the competition; consistently growing your patient base, revenue and profits; contending with coupon sites [Groupon, LivingSocial, etc.]; and more). This last of three focus courses will feature practice marketing experts introducing and discussing innovative concepts in practice management and revenue growth opportunities.

Lecture topics include:

  • Medspa memberships and patient loyalty programs
  • Avoiding patient "sticker shock"
  • The six-figure sales event vs. an open house
  • Creating patients for life through high service standards
  • Profit driven patient acquisition

Paula Di Marco Young, R.N.: Medspa Memberships and Patient Loyalty Programs
Chad Erickson: Manage with Key Results to Create a Culture of Excellence

April Linden: Creating Patients for Life - Applying the Ritz Carlton Service Standards to Your Practice
Kimball Lundahl, D.C.: Lipo Laser and Weight Loss: Take Your Practice to the Next Level
Scott Martin: Profit-Driven Patient Acquisition: Measure ROI and Improve Performance of Your Patient Acquisition Process

Kelly Smith: The Power of Sales Events Instead of Discounting