Schedule | The Aesthetic Show 2019 | Patient Demographic Segmentation in Marketing

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This schedule refers to the 2019 content. Please keep an eye out for when we announce our 2020 program!

View, browse and sort the sessions by pass type, track and format. With this Schedule Builder, you can create your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

In order to create your schedule, you must be registered for The Aesthetic Show 2019. If you need to register, please click here: The Aesthetic Show 2019 Registration Link

**Creating an account or schedule using this tool does not confirm your registration for The Aesthetic Show or attendance at any Pre-Show, Special Focus Course or Scientific Workshop. To book your space at any Pre-Show, Special Focus Course or Scientific Workshop, please call +1 949-830-5409.

* Program and schedule subject to change. Additional presentations and workshops are still being added so check back periodically.

Patient Demographic Segmentation in Marketing


Jay Shorr, B.A.  (Founder and Managing Partner, Shorr Solutions)

Mara Shorr, B.S.  (Partner and Vice President of Marketing and Business Development, Shorr Solutions)


Alina Palladino  (Practice Manager, Top Aesthetics)

Shino Bay Aguilera, D.O.  (Cosmetic Dermatologist)

Samuel Peek  (Founder and Incredible Executive Officer, Incredible Marketing)

Suneel Chilukuri, M.D.  (Cosmetic Dermatologic Surgeon)

Jason Emer, M.D.  (Dermatologist)

Session Type: Special Focus Course: Advanced Techniques for Practice Success

Vault Recording: TBD

*NOTE: There is an additional fee to attend this course. Adding this course to your schedule does not confirm registration. Please call +1 949 830 5409 to confirm your registration for this course.

In today's aesthetic practice every patient is unique, so understanding how to meaningfully and successfully attract and connect with the spectrum of patients is more important than ever. This first of three focus courses will address demographic segmentation in marketing based on various patient characteristics, including age, race, gender, ethnicity, sexual orientation, and more.

Lecture topics include:

  • Advanced marketing techniques
  • The unique niche of male aesthetics and body shaping/ab etching
  • Generational aesthetics marketing
  • Expanding your practice and profitability with targeted marketing

Sam Peek: Advanced Paid Digital Ads - How to Successfully Target Your Digital Demographic
Jason Emer, M.D.: My Unique Niche of Body Sculpting for Male Aesthetics
Shino Bay Aguilera, D.O.: Patient Attraction

Alina Palladino: Choosing the Right Procedure to Market to Your Patient Demographics
Jay Shorr and Mara Shorr: Bridging the Age Gap - Marketing to Millennials and Baby Boomers
Suneel Chilukuri, M.D.: The Aesthetic Icons